Roots, since 1896 Guido Guidi, Giovanni Rosellini and Gino Ulivo established “conceria Guidi Rosellini” in Pescia, Tuscany. Here, the art of leather tanning can be traced back to the middle age, where a guild of tanners and shoemakers existed since the XIV century. Passion for leather and respect for its tradition are the core of Guidi’s shoe collection project. He refuses the mass production logic being instead focused on his own independent research beyond all the trends. Shoes for all of those who really want something unique with a twist of tradition; shoes that only a craftsman would be able to male.